The availability of condoms is addressed through two separate segments of Condom Promotion - Free Condoms Distribution and Socially Marketing (Paid-subsidized) of condoms.

1. Free Condoms (Nirodh) Distribution: Free Condoms are procured by Ministry of Health & Family Welfare and distributed by NACO/ SACS to High Risk Group (HRGs) through TI NGOs/ICTC/ART centres for HIV/AIDS Prevention.

2. Socially Marketed Condoms: Socially marketed condoms are distributed by NACO through its Social Marketing Organizations (SMOs) under Condom Social Marketing Programme (CSMP). The Programme focuses geographically on high prevalence and/or high fertility districts with additional emphasis on ensuring condom availability for HRGs – vulnerable population intensive areas. The Programme also focuses on expansion of condom availability of hitherto unserved/ underserved areas such as rural markets and increasing the numbers and types of outlets stocking and selling condoms and make it a ubiquitous product. Hindustan Latex Family Planning Promotion Trust has been contracted by Department of AIDS Control (DAC) as SMO to work in UP under its CSM Programme implemented during NACP III.

The salient features of the Targeted Condom Social Marketing Programme are as under:

  • Ensure availability of subsidized condoms to consumers who cannot afford market priced (commercial) condoms especially in high priority districts.
  • Focused on high priority districts for better impact
    – Districts are selected as per their categorization in four category
  • Coverage of 100% high risk areas in the programme districts
    – Targeted Intervention sites
    – Trucker halt points
    – Migrant districts (source, transit and destination)
    – Large construction sites
  • Unique performance-based contracting with SMOs, against predefined targets for condom sales, outlet coverage, mid media contacts etc.
  • SMO operations closely linked to programme objectives (e.g. rural sales, non-traditional outlet, etc.)
  • Real time monitoring of programme implementation down to field-level ensures timely interventions and corrective actions if any required.
  • Data validation through online Programme Monitoring Software and field visits.
  • Specific focus on Deluxe Nirodh (GoI brand)
  • Number of midmedia contacts for demand generation monitored
  • The payments of SMOs are released based on achieving milestones

3.Female Condom Programme: The Female Condom Programmes have been implemented for empowering FSWs to protect themselves and reduce vulnerability with Female Condom in low-negotiable environment.